SOLD OUT! Jacket Worth Rs 2 Lakhs, T Shirt Worth 24k, Aryan Khan’s Streetwear Brand Clothes Sell Like Hot Cakes

Aryan Khan’s Streetwear Brand Clothes Sell Like Hot Cakes

Aryan Khan’s streetwear brand clothes, which were slammed for their sky-high prices, have been reportedly selling like hot cakes. Despite jackets costing upwards of Rs 2 lakhs, and t-shirts being sold at a whopping Rs 24,000, the brand’s clothing line has been sold out for the most part.

When the collection was launched on Sunday, fashion enthusiasts and fans alike rushed to the website to get their hands on some exclusive pieces. But as soon as they saw the price tags, they were left in a state of shock. A jacket worth over Rs 2 lakh, and a hoodie worth Rs 45,500, are just a few examples of the insanely high prices of these clothes.

But wait, it gets better (or worse, depending on how you see it). The Signature X jacket, personally signed by none other than Shah Rukh Khan himself, had a price tag of Rs 2,00,555! And guess what? It’s already sold out! Talk about the power of celebrity branding.

The prices of these clothes are so steep that they make Mount Everest look like a speed bump. And netizens were quick to share their disbelief and disappointment on social media. Some even joked that they’ll have to take out a loan just to afford a single piece of clothing.

The Facts of the Matter

Welcome to India, the land of contrasts and contradictions! A country where millions struggle to make ends meet, but clothes worth lakhs of rupees sell out within minutes, all thanks to a celebrity endorsement. Yes, you read that right. In a nation where the rich get richer and the poor get poorer, it seems like the sky’s the limit when it comes to luxury fashion.

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Enter D’YAVOL X

Enter D’YAVOL X, the brainchild of Aryan Khan, son of Bollywood superstar Shah Rukh Khan. The brand promises high-end fashion with a celebrity association, and the prices are enough to make your eyes pop out of their sockets. From a jacket worth over Rs 2 lakh to a T-shirt that costs more than a month’s rent for many people, these clothes are definitely not for the faint-hearted (or the empty-walleted).

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Jacket Personally Signed by King Khan

But hey, who needs money when you have a famous dad, right? Aryan Khan’s brand has already sold out of its Signature X jacket, personally signed by none other than King Khan himself. It seems like having a celebrity association can make anything sell, even if it costs more than a kidney transplant.

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Spectacle of a Promo Goes Viral

D’YAVOL X’s promotional campaign was nothing short of a spectacle, featuring the father-son duo of Shah Rukh and Aryan Khan in a dramatic video. The ad showcased Aryan cutting words like “timeless” on a blackboard before splashing it with red paint. As he exits the room, Shah Rukh enters and observes the blackboard. He then picks up the paintbrush and adds a slash to write “X” on the board, representing the brand’s name D’YAVOL X.

 

View this post on Instagram

 

A post shared by Shah Rukh Khan (@iamsrk)

SOLD OUT

The video went viral, and the brand’s limited-edition Signature X jacket, personally signed by Shah Rukh Khan, sold out within just a day of its launch. Despite the jaw-dropping prices of the clothing, the demand for the luxury brand was immense.

The high price tags didn’t seem to deter the eager customers who were willing to shell out big bucks to wear clothes endorsed by their favorite celebrity.

 

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A post shared by @dyavol.x

Netizens Remain Critical

On the other side of the spectrum, some netizens remained critical at the price point of the clothing line and used memes as a force to shed light on their frustration.

 

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The post SOLD OUT! Jacket Worth Rs 2 Lakhs, T Shirt Worth 24k, Aryan Khan’s Streetwear Brand Clothes Sell Like Hot Cakes first appeared on Shiksha News.

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